Jewellery Market

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Jewellery Market
According to a recent KPMG study
the largest jewellery market is the United States with a market share of 30.8%, Japan, India and China and the Middle East each with 8 - 9% and finally Italy with 5%. The authors of the study predict a dramatic change in market shares by 2015, where the market share of the United States will have dropped to around 25%, and China and India will increase theirs to over 13%. The Middle East will remain more or less constant at 9%, whereas Europe's and Japan's marketshare will be halved and become less than 4% for Japan, and less than 3% for the biggest individual European countries: Italy and the UK.
Individual items of jewellery, in classical Indian literature, were integral to a plot or served as a link in the story line. In Ramayana, for example, on Sita's wedding day, her father King Janaka presented her the head ornament (Chudamani) that he himself had received from Kubera, the god of wealth, which she later sent to Rama, through Hanuman, to confirm their meeting.
Mention of treasures and gold in the Vedas compensates absence of material remains between 1500-500 B.C. In Vedic times the custom of exchanging
jewels at weddings was also prevalent. India was the principal supplier of diamond and precious gems by 1st century A.D. The Kushan Empire encompassed a very vast area in which immense sophistication thrived.
The Gupta period (circa A.D.320-600) is marked to have wealth and quality of court life than any other period in Indian history. Jewellery forms on sculptures have been seen to become more stereotypical and stylised, from the post-Gupta Era.
In ancient India, South India was repository of much of the mineral wealth in the country. In the 2nd century the town of Madurai was one of the principal gem markets. The ancient dynasties of the South amassed immense wealth and lavished it with unrivalled profligacy.
The Cholas acquired their wealth through military conquests and held a monopoly over the gold mines and the pearl fisheries and gems of Ceylon. There was very little infliction of the Mughal culture despite their continuous invasion into the south.
Kautilya (4th century B.C) declared that the trade route across Dakshinapathaka was the "superior route" for it was rich in mines and had abundant 'diamond,
rubies, pearls and gold.' Jewellery in southern India did not evolve in response to changing India, more than any other part of country
The treasure of the Mughal Emperors augmented the treasures by appropriating the wealth of the Indian states by military conquest The imperial treasury included items diverse as one thousand saddles of gold and drinking cups carved with rubies and emerald, over two thousand jewelled broaches for the
hair and infinite numbers of diamond and pearl chains. The list was so exhausting that no one other than the keeper of the treasury knew its exact amount.

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